Last Updated: June 1, 2025
At uksugardaddy.co.uk (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit or use our website (the “Website”). By accessing or using our Website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect and process the following types of information:
a. Personal Information You Provide
When you register, create a profile, or interact with our Website, you may provide:
- Contact Information: Name, email address, phone number, or mailing address.
- Profile Information: Username, profile picture, preferences, interests, or other details you choose to share.
- Payment Information: Billing details if you purchase services or subscriptions (processed securely via third-party payment processors).
- Communications: Messages or other content you send through our Website, such as inquiries or chat messages.
b. Automatically Collected Information
When you visit our Website, we may automatically collect:
- Usage Data: Pages visited, time spent on the Website, links clicked, and other browsing behavior.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: Information collected via cookies, web beacons, or similar technologies to enhance your experience and analyze usage (see Section 5 for details).
c. Information from Third Parties
We may receive information about you from third parties, such as:
- Social media platforms (if you log in via social media accounts).
- Analytics providers or advertising partners.
2. How We Use Your Information
We use your personal information for the following purposes:
- To provide and improve our services, including account creation, profile management, and user support.
- To process payments and manage subscriptions.
- To personalize your experience, such as recommending matches or tailoring content.
- To communicate with you, including responding to inquiries and sending updates or promotional offers (where permitted).
- To analyze Website usage and improve functionality, security, and performance.
- To comply with legal obligations, such as responding to lawful requests from authorities.
- To prevent fraud, abuse, or other illegal activities.
3. Legal Basis for Processing
Under the UK GDPR, we process your personal data based on the following legal grounds:
- Consent: Where you have given explicit consent, such as for marketing emails or certain cookies.
- Contract: To fulfill our obligations under our Terms of Service or to provide services you request.
- Legitimate Interests: For purposes like improving our Website, preventing fraud, or analyzing usage, provided these interests do not override your rights.
- Legal Obligation: To comply with applicable laws or regulations.
4. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Service Providers: Third parties who provide services such as hosting, payment processing, analytics, or customer support, under strict confidentiality agreements.
- Business Partners: For promotional purposes or to offer additional services, only with your consent where required.
- Legal Authorities: If required by law, such as in response to a court order or regulatory request.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage, and deliver targeted ads. Cookies are small text files stored on your device. You can manage your cookie preferences through your browser settings or our cookie consent tool.
- Essential Cookies: Necessary for the Website to function (e.g., maintaining your login session).
- Analytics Cookies: Help us understand how users interact with the Website.
- Advertising Cookies: Enable personalized ads based on your interests.
You can opt out of non-essential cookies at any time. For more details, see our Cookie Policy [link to Cookie Policy, if applicable].
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. For example:
- Account data is retained while your account is active and for a reasonable period after account deletion to comply with legal requirements.
- Usage data may be retained in anonymized form for analytics purposes.
7. Your Data Protection Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your data in certain circumstances.
- Restriction: Request that we limit the processing of your data.
- Portability: Request a copy of your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests, including for direct marketing.
- Withdraw Consent: Withdraw consent at any time where processing is based on consent.
To exercise these rights, contact us at support@uksugardaddy.co.uk (mailto:support@uksugardaddy.co.uk). We will respond within one month, as required by law.
8. Data Security
We implement reasonable technical and organizational measures to protect your personal data, such as encryption, access controls, and secure servers. However, no system is completely secure, and we cannot guarantee absolute security.
9. International Data Transfers
If you are located outside the UK, your data may be transferred to and processed in countries with different data protection laws. Where we transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to comply with the UK GDPR.
10. Third-Party Links
Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information.
11. Children’s Privacy
Our Website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child under 18, please contact us at support@uksugardaddy.co.uk (mailto:support@uksugardaddy.co.uk).
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our Website or by emailing you at the address associated with your account. The “Last Updated” date at the top indicates when the policy was last revised.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: support@uksugardaddy.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.